Client: Ingham County Infant Safe Sleep Coalition Summary: The Ingham County Infant Safe Sleep Coalition is a partnership of local government, non-profit organizations, hospitals, and community groups. Their mandate is to inform the public of issues related to SIDS and to educate the public on infant safe-sleep. Analysis: ICISSC is launching a new educational campaign entitled KISS (Keeping Infants Sleeping Safe), and needed a campaign logo as well as various educational material. Our primary challenge was to develop a logo based on "KISS" that projected a nurturing image without seeming provocative. Solution: BlueWave Studios designed a logo utilizing soft pinks and blues, and that conveys a feeling of loving, protected sleep. The design is understated yet eye-catching. We then developed the promotional material around that concept.