Client: JAD Publishing Summary: Undefeated College Athlete is a website devoted to helping aspiring student athletes succeed both academically and athletically in their college career. Analysis: JAD Publishing approached BlueWave with a new book entitled How to Go Undefeated in Your College Career. The primary goal of the website is to market and sell this book and others. Solution: We wanted to build a site that in itself would be a valuable resource for the target audience. By including significant content from the book, we encourage longer viewing times while simultaneously increasing the chance of a book purchase. We also provided interactivity via forms and a user forum, and developed an affordable internet advertising plan.